On the other hand, lots of websites started to detect your ad blockers and prevent you from viewing their content unless you turn them off. Since we derive value from websites that we use for free, should they have the right to show us ads to stay sustainable? Some ad blockers even released whitelists that allow you to add websites which would be able to serve ads even with ad blocking turned on. The rise of ad blockers, in turn, has led to lots of philosophical discussions. To battle the prevalence of advertising online, more and more people have started to use ad blockers - scripts that programmatically cut out advertising banners and, in some cases, even stop ad trackers from following you around the web.
In addition, some ads feature invasive trackers that collect as much personal information about us as possible. Not only do they distract us from consuming the information we’re looking for on the web, they slow down the speed with which webpages load and use much more data than needed (especially when we’re browsing from smartphones).
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